Cross-selling is an awesome way to elevate sales without much hassle. Amazon has been credited as the innovator in Internet cross-selling and because of their (heavy) investment in this sales technique, the rest of the Ecommerce world has discovered a winning way to elevate sales and that’s what top web site ecommerce hosting are offering cross-selling feature as well.
It’s definitely come to a good results for them, so why shouldn’t it work for you??
Sales information:
* Repeat customers spend 30% more on average than new ones.Repeated customers will spend about 30% more on average than new ones.
* Merchants report that referrals among repeat customers are in excess of 100% more than non-customers.
* Studies have highlighted that it can cost up to 6-10 times more to market something to a prospect than to sell that same thing to an existing customer.
* Up to 65% of a company’s dealing comes from existing customers.
That’s great, but how do you go about utilizing advantage of the ability of cross-selling?
Most secure ecommerce shopping cart solutions offer cross-selling features. At InstanteStore, this feature can be activated at the Feature Activation page (it’s under the Manage Your Store heading on the Admin Control Panel). There you can pick to either manually or automatically select products to cross-sell.
The manual selection process requires appointing respective products to cross-sell, providing you to modify the products that will be shown as cross-sell products. Such as, you can cross-sell particular bicycle helmets that would go best with particular bicycles.
The automatic choice process will automatically group products that are purchased together by customers at your store as cross-sell items. This is particularly helpful if your store features products or services that customers usually tend to buy in bundles.
Cross-sell items are noticeable highlighted at the product page as well as on the shopping cart. This gives customers the chances to effortlessly add products that they may find wonderful to their shopping carts.
Cross-selling tips:
* Cross-sell products that are obviously related. For instance, if your customer just obtained a bicycle, you could offer lamps, mobile pumps and carriers.
* Timing is key. The InstanteStore shopping carts application features a cross-sell on final payment page option that will exhibit cross-sell items at exclusive prices on the final payment/thank you page after a customer has just completed an order. Research shows that customers who’ve just bought something are probably in the mood to purchase even more, so giving customers who’ve just bought something related products at a discount is a good way to fully capitalize on their purchasing momentum.
* Try introducing a mix of product prices. You don’t constantly have to always cross-sell only low-priced products. Low-priced products are excellent for urge buys but products that meet customers’ needs head-on can go for higher prices.
If you are using a top web site ecommerce hosting like InstanteStore, then you should make good use of the tools that are obtainable. The cross-selling feature has turn out extremely useful for many merchants over the years. If you already have a most prominent customer base and want to raise your sales figures, this element is certainly something you should try.
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