The Internet is fully loaded with a host of ecommerce shopping carts software service but no matter which shopping cart systems you select, you still need to market your store properly to get results. Commonly, a reputable shopping cart systems will give you a few advices on how to optimize your pages and most likely how to market your site. But it is also crucial that you understand what determine your possible buyers’ purchasing decisions in order to precisely market your items.
What are the big factors that impact customer buying choices?
Recommendations
“Recommendations from family and friends trump all other consumer touchpoints when it comes to influencing purchases.”
- ZenithOptimedia. AdAge, April, 2008
According to Royal Mail’s Home Shopping Tracker Study, references are the top reason for selecting a particular site. If you already have a tight customer base, make sure you hold back your existing customers. Handle them well by offering them some sort of incentive to recommend your site to others. Address current customers special discount coupons which can be prolonged to whomever else they suggest to your site. Naturally this will snowball and you will end up with higher sales and a huge customer base.
Reviews and Ratings
“Online reviews are second only to personal advice from a friend as the driver of purchase decisions; user reviews are more influential than third-party reviews.”
- Web users and web community, Rubicon Consulting, Inc. October 2008
In fact, (65% of) consumers tend to trust reviews by fellow users rather than experts. In other words that user reviews are the most credible form of advertising. It is no surprise then why Amazon always slips in a couple of user reviews on their product pages. Notice that they also comprise of bad reviews along with tremendously strong ones. Ultimately good reviews usually well outnumber bad ones but the inclusion of poor reviews lends the overall reviews a sense of authenticity.
Those little rating stars you see on the product page actually have its presence felt on the minds of consumers. They indicate the quality of the specific item even before the customer reads any reviews (or even if the customer doesn’t even read any reviews). If there are many reviews for a particular product, even an average rating for the product may suffice to convince a would-be customer.
FAQs
“Online businesses lose as many as 67% of consumers due to a lack of online product information.”
- Allurent, January 2008
Never disregard the importance of frequently asked questions. More than three quarters of online shoppers surveyed by an ecommerce shopping carts systems stated that available content is inadequate for them to make a decision to purchase online. This is 3 potential sales for every actual sale that a web store makes. That’s quite a loss right there. And the likelihood of those customers returning is close to nil. assists potential|would be|prospective[/spin] customers make their minds up sooner, before they decide|make a decision|choose|opt|make the decision[/spin] to move on.
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